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<11 Expert Tips For Enhancing The User Login Process ⁄ >




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You and your team have worked hard on your web application-it's your pride and joy. Plus the users that you tested it with are all happy. They just love all the community-building features that you've added. Great!
Yet six months after launch, the site just isn't gaining any traction with the community. People just seem to be drifting away. Why? Everything seemed perfect, so what could be wrong?

This situation is all too common, and the root cause often lies in the basics. Even a very small component of the site can have a dramatic effect on the user experience!

For example, if the login process itself is delivering a poor experience, then people will be reluctant to use it, and all of those killer features you added will be in vein. In the worst case, it could be discouraging people from logging back into the site at all, which means no community, no repeat sales ... all of this adds up to a failed site.



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http://www.sitepoint.com/blogs/2008/12/23/11-ways-to-enhance-your-web-...




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