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There are a lot of writing tips floating around cyberspace. Most deal with general writing skills, which are actually less important than you might think.

The truth is, most online readers don't care much about grammar, spelling, and punctuation as long as they get the information they need.

Here are some of the many tips I give our clients during my popular "Writing for the web" workshop.

1. Kill your darlings
This is a quote from the American writer William Faulkner. Basically, it means you should take a critical look at what you've written. I often discover that if I cut out my first paragraph, I will improve the text 100%. On the web, people want you to get to the point. They're not on your site to admire your fine writing.



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