<pedrocorreia.net ⁄>
 

<The Twenty Five Most Valuable Blogs ⁄ >




clicks: 3228 3228 2009-02-25 2009-02-25 goto misc myNews misc  Bookmark This Bookmark This


It is extremely difficult to put accurate financial values on blogs. Almost all of them are private companies. Some do raise VC money and those sums can be used as guidelines if and when they are disclosed. Like many content businesses, the only worthwhile value is what an acquirer will pay. At least two blogs from last year's 24/7 Wall St. list were sold-Ars Technica and PaidContent., both very near the valuations we gave them. This year's list does not include blogs which are part of larger companies because the traffic of these properties is almost never broken out. Blogs which are used as fronts for other businesses have also been excluded. Blogs that do not have revenue are also excluded. For instance, "The Daily Beast", a large news commentary site, does not take advertising or sell products. In theory, it has little if any economic value at all.

Because of the depressed economy, 24/7 Wall St. has brought down the multiples that it assigned to blog revenue and operating profits, when there are any, by about 50% from last year. Large public companies have been writing down the value of media and content assets over the last several quarters and private content site values have certainly suffered from the same drop in value. The prices being paid for online media and is almost certainly dropping sharply. Perhaps most importantly, shares of most of the large media companies are off by a half to two-thirds from their 52-week highs.

To determine value, 24/7 Wall St. looked at unique visitor and pageviews information from several public sources including Alexa, Quantcast, Compete, and comScore. These services are often criticized for estimating website traffic too low and we have taken that into account to the extent possible. We also looked at audience measurements provided by the blogs themselves when it seemed credible. Our estimated CPMs for ads are based on the current display and text ad environment, the quality of ads at each blog, and the number of ads that it runs on the average pages. The CPM value assigned to each blog is based on all of the ads it runs on its typical pages. To determine margins, 24/7 looked at headcount when available, and estimated costs of operating and maintaining websites. More complex content platforms where assigned higher monthly costs. Current audience growth rates were taken into account. A site which has traffic doubling year-over-year was given a higher multiple than one which is losing traffic. Because not all blogs make money, multiples of revenue and operating income were used to assess value.



este é só um excerto do artigo, para aceder ao artigo completo, clique no link em baixo:
this is just a small excerpt from the article, to access the full article please click in the link below:

http://247wallst.com/2009/02/23/the-twenty-five-most-valuable-blogs/




Subscribe News RSS  Subscribe News Updates by E-mail





myNews <myNews show="rand" cat="misc" ⁄>

Adobe Photoshop CS6: Improvements for Web and UI Designers new ...

Photoshop CS6 has been hailed as a huge improvement for web and UI designers. I'm going to share wit (...)

clicks: 15351 15351 2012-05-14 2012-05-14 goto url (new window) webdesign.tutsp... goto myNews misc


Camera Exposure Modes Explained new ...

If you're just getting started with photography, the letters on your camera's dial might feel like h (...)

clicks: 13355 13355 2012-05-13 2012-05-13 goto url (new window) photo.tutsplus.... goto myNews misc


45 Fresh Collection of High Quality Free PSD Files new ...

What else can be so great for a designer than finding out high quality Photoshop PSD files? This is (...)

clicks: 8086 8086 2012-05-09 2012-05-09 goto url (new window) smashingapps.co... goto myNews misc


15 Free High Quality ToolTip PSD's new ...

A tooltip or infotip can be defined as a graphical hint that is incorporated with the website design (...)

clicks: 9671 9671 2012-05-07 2012-05-07 goto url (new window) smashingapps.co... goto myNews misc


40+ Elegant Examples of River Photography

River photography is one of the beautiful type of photography, photographers take pleasure in this w (...)

clicks: 5665 5665 2012-05-04 2012-05-04 goto url (new window) smashingbuzz.co... goto myNews misc


40 Fresh And High Quality Free Icon Sets In PSD Format

Here is yet another exciting collection of high quality Free Icon PSD files for the designers that t (...)

clicks: 6386 6386 2012-02-19 2012-02-19 goto url (new window) smashingapps.co... goto myNews misc


15 jQuery Calendar Date Picker Plugins

In this collection, you will see some of the best jQuery Calendar Date Picker Plugins that will allo (...)

clicks: 6285 6285 2012-02-18 2012-02-18 goto url (new window) smashingapps.co... goto myNews misc


50 Beautiful Yet Free HTML5 And CSS3 Templates

HTML5 templates are getting very popular these days because all professional HTML5 templates are com (...)

clicks: 6788 6788 2012-02-17 2012-02-17 goto url (new window) smashingapps.co... goto myNews misc