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<"What Font Should I Use?": Five Principles for Choosing and Using Typefaces ⁄ >




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For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices - from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts - with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I've developed in the course of using and teaching typography.



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