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Machine-based interaction is a common feature of Web 2.0 sites like Digg, Facebook and Dilicious, and these days it goes well beyond simple web feeds. An application programming interface (API) is what allows programmers to write applications and widgets that interact with services on these sites. The API gives them web-based access to data and functions from such sites. For example using the GoogleMaps API one could pull data and mapping information from Google that enables users of a site to view an embedded map of the location of a business.
Although typically using an API does require some expertise in programming, many of the APIs which are being released by sites are well documented with good examples on how to implement them, WebAPI. This article also details many of the user created scripts which have been generated using the various API's which will give end users something to play with too.
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http://www.pingable.org/the-top-15-web-apis-for-your-site/