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Let's say you are organizing a party at your place and want to send personalized email invitations to all your friends. Or say your company is about a launch a new product and you want to share this with media and customers through email.

In both the above examples, all your email messages will essentially have the same content but some elements will be unique (like the recipient's name) in every copy. For instance, when you are sending a casual email to friends, you might want to have "Hi [Friends's nickname]" as the greeting while in the case of customers, you will prefer a more formal greeting with their first names.



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http://www.labnol.org/software/mail-merge-with-gmail/13289/




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