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Web giant Google has unveiled new products that it says will push search in a new direction.

Google is using so-called semantic web technology to leverage the underlying data on websites to enhance results.

"The race in search is far from over and innovation and continued improvement is absolutely pivotal," said Google's Marissa Mayer.

Google said it could not afford to rest on its laurels in the quest to build the perfect search engine.

Google has over 63% of the US market compared with rival Yahoo, on 20%.



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