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<NoSQL vs. RDBMS: Apples and Oranges? ⁄ >

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The last few weeks I have witnessed a ton of passionate debate about what is better, NoSQL or RDBMS. It almost sounds like a religious battle between Windows and Mac fan-boys. To me this is like arguing that a hammer is better than a screw driver. If you need to pound a nail, I'll take the hammer. If you want to turn a screw, I'll take the screw driver.

First, here is a little history on how we got here. As telecommunications and storage costs dropped due to advancements in those technologies, it became more feasible to store larger amounts of data than ever before. This led to marketers investing heavily in targeted, one-to-one marketing in order to better understand and influence potential consumers of goods and services. As the databases grew larger, the queries started taking longer and longer. Eventually, engineers started looking for better solutions because relational databases (RDBMS) where not able to keep up with the demand.

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